Promotional Video
Goal:
Create a 4-5 minute promotional video within Saskatchewan, highlighting all of Hannah’s remarkable accomplishments. This video would serve as a vital component of her college admission applications to Rodeo colleges throughout the United States.
Pre-production:
During the pre-production phase, we collaborated with Hannah’s family, thoroughly discussing the project’s requirements and parameters. We discussed key aspects such as the desired video length, filming location, total on-location filming hours, and production timelines. Additionally, we outlined specific content requirements, including showcasing Hannah’s personal interests, achievements, community involvement, and academic aspirations. The video also needed to feature clips of her Goat Tying, Breakaway Roping, and Team Roping performances. To add a personal touch, we included her parents, highlighting their active involvement in her rodeo journey.
Our consultations were essential in ensuring a clear vision of the final video, ultimately enhancing Hannah’s chances of gaining admission to various colleges throughout the USA.
Concept:
In the concept development phase, we invested considerable time in crafting interview questions tailored to Hannah’s personality. Despite her shyness, Hannah performed admirably on camera, and our coaching helped her convey her thoughts effectively. We prepared a comprehensive list of 20 questions centred around her achievements, community engagements, educational goals, and why she would be an exceptional candidate for the colleges she hoped to attend.
Location:
Hannah’s family opted to film the video at a Corral located just 20 minutes outside of Saskatoon, Saskatchewan.
Shot list & content selection:
For the shot list, we emphasized the importance of showcasing Hannah’s talents in Goat Tying, Breakaway Roping, and Team Roping. We also integrated Hannah’s family’s personal videos with our footage to provide a holistic view of her journey. Additionally, we captured compelling B-roll shots, featuring Hannah’s horsemanship and her musical talents. We conducted insightful interviews with both Hannah and her parents, ensuring we had ample footage to meticulously curate the final video.
Mood & Atmosphere:
Our primary objective was to convey Hannah’s hardworking, humble, and exceptional character authentically. We believed in showcasing her personality genuinely, as authenticity is crucial in an admission video. In addition, the chosen location was vital in demonstrating her abilities while capturing her in her element.
Completed Video:
Conclusion
In the end, Hannah’s family was not only excited but thrilled with the video’s outcome. They attributed her receiving THREE full-ride scholarship offers from different colleges to this very video! We couldn’t be prouder of her and are delighted that our partnership played a pivotal role in securing these scholarships. Below is a heartfelt message from Hannah’s mom, which filled us with immense joy when we received it. We are incredibly grateful to have had the opportunity to work on this promotion video and witness Hannah’s remarkable success.
If you’d like to check out more of our work, visit our portfolio!
If you’re interested in working on your next promotional video, contact us!